On Wednesday, October 24, at World MasterCard® Fashion Week in Toronto I was walking throughout the Official World MasterCard Lounge (between runway shows) when all of a sudden a crowd gathered around the middle of the room where a boardroom table displayed. As we all stood there waiting in anticipation for what was going to happen, music started and a few people (which turned out to be actors/dancers) broke out into a rehearsed performance. 5 Gum and Canadian label Greta Constantine in collaboration with IMG Fashion, wowed with a surprise debut of a 5® Gum-inspired flash-fashion presentation, officially unveiling the exclusive 5 Black Collection.
Ten models unexpectedly revealed the collection in the IMG Fashion Environment with a tent takeover featuring 10 exclusive designs created by Stephen Wong and Kirk Pickersgill of Greta Constantine in partnership with 5 Gum to celebrate black in fashion.
It was such an amazing opportunity to be a witness of this pop up show. The metallic collection truly was stunning, elegant and edgy. The way it was presented grabbed my attention from start to finish, I am definitely an admirer of the brand.
“Greta Constantine is an accessible luxury line of ready-to-wear womenswear based in Toronto, Canada. Designers Kirk Pickersgill and Stephen Wong, considered the “jersey boys of Toronto,” have rapidly accumulated a clientele comprised of international socialites and celebrities alike. The label itself is derived from the combination of the name of Stephen’s mother, Greta, with that of Kirk’s grandfather, Constantine. The pair works together in their Toronto area studio — conceptualizing, exploring, and challenging the fashions of today for the women of tomorrow.”
The 5 Black Collection
The 5 Black Collection is exclusive to a select number of consumer and media activities across Canada and is not available for purchase. Celebrating the colour black, and the undeniable role it has played in all things stylish, the partnership between Greta Constantine and 5 Gum marked their first collaboration with World MasterCard Fashion Week.
Image courtesy of IMG Fashion/George Pimentel
To see the more Greta Constantine collections visit their website, check out the blog, follow them on twitter and become a fan on Facebook
I want to send a special Thank You to World MasterCard Fashion Week, Andrew Serrano (IMG Fashion), Christina Walters-Arseneau (Rock-It Promotions), Michelle Easton (Rock-It Promotions) and Debra Goldblatt-Sadowski (Rock-It Promotions) for making my week at WMCFW most memorable and putting together such an incredible event.
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